Client

Type

Year

The New Yorker

Photography

2025

Project Info

We built a bold set for The New Yorker. Sharp lines meet soft light. The frames hold pure forms, each set with care. The faces stay bare, free of noise. A mix of dark and light shapes the space. The grid is firm, yet each part moves with ease. The style is neat, no frills, no rush. The spread flows with a clear beat, each page in sync. The play of black and white adds depth, lets the eyes rest. Each face tells a tale, each shape holds a thought. A look so clean, so pure. A set that stands still yet moves. A bright way to show depth and view. The mix of form and space brings a strong feel.

Credits

Photography Herbert Matter

Creative Direction Emil Ruder